The Guardian -
20 Dec 2012 23:29

In a shopping-around culture the fidelity of ordinary people is despised and penalised rather than rewarded Here's my prediction for 2013 (I like to get them in early): soon we will have forgotten to how to use the word "loyalty" without its best friend "card". It was a computer problem that first triggered this burst of pessimism. Rummaging around my anti-virus protection I discovered that the company that provides it (let's name and shame you, Norton) had put me down for automatic annual renew...
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